The fashion industry is trending by leaps and bounds every day. So, there is no surprise that many want to join in. But, after getting into the industry with a fashion designing business, you need to grow it well, in order to earn more profits. So, let’s see how to grow a fashion design business.
The key to growing a fashion design business is Marketing and Promoting the business. In order to get higher customer engagement, you need to promote your brand and advertise your fashion business. With the enormous competition out there, you should ensure that your fashion business has the potential to stand out. So, let’s create a successful fashion marketing campaign.
1. Build a brand website
A brand website is a place where you can base all your activities around and build your brand image. In fact, many brands start selling on a marketplace and believe that’s enough. Are you already selling in a market place? Then, a lot of the hard work is already done. Actually, the website is where your brand lives, it is where visitors can discover who you are and really build a relationship with you.
Today, having a business website is as crucial as having a shop, office, or telephone number. 6/10 customers expect brands to have content online about their business. So, one of the main ways to grow your fashion design business is by having a website. Having a website means customers are always able to find you anytime, anywhere.
As well as, in simplest, the website provides a quick and easy way of communicating information between buyers and sellers. Simply displaying information will help you to cut additional costs for marketing and you can use your website to sell goods and services directly to the customers. As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone from any country will be able to find your business, and as such, is now a potential customer.
Not only that, with a brand website, you can use advertising. SEO and online advertising are a great way to help build up awareness, if it is done correctly traffic to your website can see an increase. Generally, websites are great ways to provide a place that potential investors can be referred to. So, don’t miss your chance and grow your business with a brand website.
2. Be active on social media
As a fashion brand, your main target demographics would be 18 to 35. In that age, Facebook is still the most engaging platform.
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Because you are doing a fashion designing business, you can not ignore Facebook, YouTube, Instagram, and Snapchat. Actually, if you want to make your business more grow, you need a killer social media marketing strategy.
- Use the power of Instagram
- Market with Facebook
- Create a Youtube channel
- Cooperate with social media influencers and fashion bloggers
Use the power of Instagram
The most obvious yet essential medium, Instagram, should be your first choice. In order to grow your fashion design business, you have to create a strong Instagram marketing strategy. Fashion for Instagram is like the Needle and Thread. It seems like an alliance. #fashion is the top fourth most popular hashtag. So, always use relevant hashtags, don’t add irrelevant hashtags just for the sake of it. Add the location, think of all the pieces from the post. Search for the people who tagged your designs and repost them.
Actually, Instagram has lots of impressive features for fashion brands. So, you can master Instagram if you take advantage of all the features available.
Market with Facebook
So, as early mentioned Facebook is the most using social media platform that uses by 18-35 people. Facebook isn’t something you’d want to lose. You can create Facebook ads and deliver niched content to potential clients. Think of creative ways to gain the desired results through your Facebook marketing strategy.
Not only that, you can show your newest fashion collection and create a social community. It is one of the greatest strategies you can implement. In fact, Facebook will help you to make your target audience feel connected and create target massages. But remember your Facebook page should contain all the necessary information (website, contact, and description) and add by preference your other social media accounts.
In order to grow your business and build a strong community, create a Facebook group with special deals club members, brand loyalty discounts, discuss and deliver unique and exclusive content only to the group participants. You can also show an exclusive preview of your newest launches, discount codes, and much more. But remember, if you create a Facebook group, make sure to have time and you post there daily to maintain it active.
Create a Youtube channel
Most of the time, videos are used in fashion marketing. So, then why do you not creating a Youtube channel? A fashionista spends time on youtube so creating a presence there is not a bad idea.
Cooperate with social media influencers and fashion bloggers
In the fashion design business, influencer marketing is a must to grow the business. There is a number of fashion bloggers as well as influencers on Instagram. You can find them using hashtags. Search for trending hashtags and find an abundance of influencers and fashion marketers. Scroll on their profile, find out who had they cooperate with previously. If their style is a good image of your brand, then start a private message to cooperate with them. Actually, this will help you to increase your brand awareness, reach new audiences, develop trust towards your brand, and create higher engagement with your brand.
Actually, social media will help you grow your business more and more.
3. Give your brand personality
Your brand personality is the human component of your brand. Your fashion design brand is not built by robots. It isn’t assembled together and mass-produced on an assembly line, piece by piece. You are the person who created step by step, cultivate, and grow it from a fragile dream inside your mind with hard work, human perseverance, and long nights. So, it is your responsibility to make your brand memorable. You can give your brand personality by,
- Witty copywriting
- Custom packaging
- Use quality photography
- Always avoid 404-page errors
- Information about you
In an online fashion store, words and imagery are everything. In fact, a killer copy is the backbone of marketing. Though you have more fashionable maybe your product descriptions are not as tempting as they could be. You can hire a copywriter who has experience in fashion designing a pro can compose copy that establishes your brand and generates sales.
Custom packaging is boxing that is specifically tailored to your fashion design business and the product your business is making and shipping. Actually, the packaging of a Product increase brand awareness, value, and simply make the customer experience better than standard packaging. This is a good way to give your brand personality and it will unknowingly help you to grow your business with a vast audience. However, make sure that your packaging and presentation echoes your branding. But remember, it is so good to use environmentally friendly packaging.
Use quality photography
Actually, there is nothing greater than quality photographs. When it comes to fashion designing, quality photographs are the best things that you can use to grow your business with a new audience. For instance, you may have experiences with, when you saw some photographs of food, you wanted to eat it immediately. You salivated looking at the picture. So, when it comes to fashion, a dress with a stunning look model, people tend to buy them. So, quality photographs will perform your clothing line well.
Always avoid 404-page errors
Actually, it is not good to send traffic to a page that doesn’t exist. So, always remember to look at whether your page is available or not. It will be a black mark on their memory of your business.
Information about you
There is nothing new in having a page that tells your story. But, you can’t neglect it. Because many people prefer to know about the crew behind the products. So, it is better to have a page dedicated to your story, your goals and mission, and another page dedicated to your team. So, about your page is a must.
Actually, starting a fashion blog today is pretty straightforward. So, by providing an educational and informative blogs, your customers will build trust with you. You just have to blog about your fashion design business or you can choose a fashion blog niche and name. Blogging is way of marketing the content. It is an authentic way to market your business and rank high in Google’s search Engine results page. (SERP).
When you blog, remember to use,
- Consistent blogs:
Make sure to publish your blogs with the same consistency.
- High- quality content:
In order to convince your readers to choose your blogs over in the market, you need to provide high-quality content.
- Blog promotion:
Because online readers keep changing with time, you need to make sure that every reader views your blog at least once. You can market your blog content by integrating them into your social media posts, emails. etc.
Actually, blogging is the key to engage your readers But remember, your blogs must reflect the reason for reading the blogs and what makes you different from the rest in the flock.
5. Email Campaigns
Email marketing campaigns are another way to grow your fashion design business with a new audience. Through your emails, give your customers a chance to get to know you before they make a purchase from your fashion design business.
Putting customers at the center of their fashion email marketing is what distinguishes successful brands from the rest. Email marketing for fashion combines marketing efforts in order to create the best possible customer experience. Fashion email marketing includes campaigns that are personalized, triggered, and automated.
6. Create Style Guides
Pairing shoes, clothing, and accessories might feel like an easy and natural thing to you, being in the fashion industry as a fashion designer. However, your audience likely does not prefer the same fashion style. So, in order to help your shoppers look at their best, create style guides. Actually, these will not only serve as helpful, and educational tools for shoppers, they will also great and helpful tools to use on your websites, email marketing campaigns, and social ads.
Actually, as a fashion designer, it is better to know how to make a style guide. Exactly, it helps to convey your message. With a style guide, you can increase your audience and it will help you to grow your fashion business.
7. Take things offline with guerilla marketing
Here, we are talking about lots of online marketing strategies and growing business with them. So, let’s come offline and get into the roads. Guerilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets.
8. Run a local fashion show at a popular place
Another great way to take things offline is by running a local fashion show at a popular place. You can partner with a local art gallery and host a show showing off your new clothing line. The key ingredients for a good fashion show are a general theme, a well-coordinated team, and a well-designed program. Not only that, you will need to organize a team of people to run the show; designers, models, hair, and makeup stylists, show coordinators, and lightning and sound professionals. After all, you will need to come up with a detailed program for your own clothing line.
These tips tie with sparking emotion well because if you can find a cause that your company is passionate about it is likely there is a large audience. For some time, it can be daunting thought of thinking how to grow your fashion design business. However, it is all worth it in the end with the marketing strategies. All it takes is knowing what it takes and where you start. Give yourself time to settle in and be comfortable with the reality of running and growing your own fashion designing business.