You might be deeply in thought that Fashion is your profession. Do you like shopping and glossy magazines? or are you a person who always knows current trends and can predict the future? Not only that you will feel that but this is also the time when you thought to connect your life with the fashion industry.
So if you haven’t necessary funds to become a fashion influencer, here is the simple guide you can follow How to Become a Fashion Influencer with No Money.
Fashion and beauty are fast-growing niches in the modern world. If you just say that you need to start your own fashion blog or something like fashion Instagram. All the people around you might be trying to discourage you. Actually, they might haven’t any idea about the industry.
So as the first thing, you need to identify the role of the fashion influencer. That means who is called the fashion influencer.
Who is a fashion influencer
Fashion influencers are not only commercial things. If you need to be a fashion influencer you must identify that all the activities based on the fashion generally built with the deep love and respect for the industry. All most all the fashion influencers normally have a large crowd of followers. Those followers are his or her loyal audience who are consist of like-minded people.
These fleece wearers collaborate with designers and brands, participating in fashion shows. In a way, they live a beautiful life and shine brightly. Their goal is to instil a taste for style in people and encourage them to develop popularization skills.
On the other hand, people are tempted to look for where to buy what they like, buy clothes, or appreciate their idols.
What does a fashion influencer do?
There is no doubt that there are still people who think being an influencer is fun and entertaining. Social media has not been taken seriously for a long time but now it is a place where any business should be and also a place where a lot of money is spent and earned.
A fashion influencer is a combination of occupation and some kind of hobby. Their ambition is to create unique content to set themselves apart and to gather a community of like-minded people around. Each influencer has its own style, taste and own way to express them. They express them through shooting videos, taking photos, or writing a text on social media.
As you have an interest in fashion and you don’t have enough money for some things that you need to do while you are running your career. So if you think that it is difficult to start your own way, do not be defeated. Here is the step by step guide to become a fashion influencer. In each step, you can identify how it cost you.
#1. Find your niche
Take a pen and list the things that you have an interest in the field of fashion. There might be lots of things that you have listed there. So pick up the thing you most interested in and you are knowledgable in. So from the subcategories like jewellery, beauty brands, shoes, styles, clothing, handbags and more what do you going to choose.
Just imagine that while you are scrolling through the Facebook or Instagram you might have seen that there are so many influencers. That they are looking with beautiful images and the locations or maybe eyecatching outfits. Therefore, you can create such an impressing content on Instagram or Facebook. Though Instagram is famous for fashion influencers you can use this platform.
You do not need any money to find the niche relevant to the fashion field. You can do it in your own way as your interest. Ask the following questions from you and find the answers for them. It may help you when selecting a niche.
- What do you like most?
- What are the things you good at?
- How can you create consistent content and from what?
If you have answers to those, you will find a niche without any hesitate. And also you don’t need to spend your money more.
#2. Optimise Your Social Media Profiles
Once you have selected your niche, the next step is to select the social media platforms you like and create/optimize your profile. However, most influencers are popular only on one or two social media platforms. Therefore, it is best to direct your efforts to only 1-2 channels. Therefore, you need to create a new profile. If you have existing ones you can optimize them.
#3. Switch to a Business Account
If you intend to be an influencer, you will need to switch to a business account as many more options open up to you. Many platforms like Instagram, Twitter and Facebook have the opportunity to create a business account in profile settings.
There is a number of tools that you can use to know the statistics of followers. Instagram analytics is the famous statistic that you can use to identify your followers’ fluctuations. View these analytics data for your entire account as well as for specific posts. If you are learning how to be an Instagram fashion influencer, this is maybe a very beneficial factor for you. Therefore, you do not want to be frustrated if you cannot get the right pitch so invest in a good strategy. And also you just have to be more discriminating with the help you render toward other people.
With a personal account, you never know this. Although you can list what you like and dislike for each post. Make sure that this is time-consuming and not tiring in the long run. However, by using that analytics such as Instagram insight, you can get an accurate overview of your audience and the positions they love. For this step also you do not need money.
#4. Write an Effective Bio
Another thing that you need to consider is making your profile eye-catching to the profile viewers. The first thing someone sees when approaching your profile is your bio and it is an important part of making a big impression. You need to be able to tell your story in a way that is appealing to you through the bio. It should provide all relevant information about you, such as your full name, location, contact information and special areas. Keep the following tips in mind while creating your bio.
- Begins with the basic description
- Keep it simple
- Use emojis
- Add brands hashtags
- Put a call to action
- Use keywords related to the fashion field
#6. Write Meaningful Captions
A meaningful or engaging caption makes your followers have a conversation with you. And also they are a great place to add inspiration or value to your audience. It makes time longer when someone spends reading your caption and engaging your post. Not only that it is a powerful tool that you can use to encourage likes, comments, and shares even the visitors.
Your caption must be attractive enough to scroll down and click and read. Through it, you need to invite your audience to start a conversation with you.
In order to create engaging captions use the following tips.
- Write a killer first line
- Add a call-to-action
- Add line breaks
- Know your audience
- Use hashtags, but use them wisely
#7. Create High-Quality Posts
As we mentioned above Instagram might be the beneficial platform you to start. So if you want to grow your business with Instagram, you need to create high-quality content. This also does not cost you. Because it depends on the way you express or show your style and your daily life. And also your audience may seek quality content. Therefore, there is competition for the fashion influencers to create quality content.
Some influencers like to mix things up in their personal lives and connect better with their audience. Adding articles about their daily lives helps influencers look more confident and relative. This strengthens their relationship with their audience.
Whatever content strategy you choose, be sure to expand it to suit future brand collaboration. You need to be able to match your sponsorship posts naturally with other content you post. You can add reviews as a general feature of your feed to guide you to the next paid review instances.
When you are creating a post you will need a photographer, different outfits and accessories. So it cost you to some extent. You can seek from shopping malls to cheap clothes. And also you can take the clothes for return purpose. And also you can contact your friend or family member to take your photographs.
#8. Be consistent
After deciding what content you want to publish, you should set the frequency and schedule of posting. Most social media platform algorithms give preference to accounts that post regularly. This is especially true for Instagram, which requires a regular post frequency to increase visibility. It is also the largest influencer marketing platform.
You can choose to post daily, weekly or on any frequency you like. You should also consider before deciding on a platform. Some platforms like Twitter are more dynamic and if you want to be an influencer on that platform you need a high frequency of posts.
On other social media platforms like Instagram, YouTube, and Facebook you can opt-out of posting once or twice a week. However, choose the dates and times you post. This step is depending on you. Therefore, it doesn’t cost you a lot. Only you need to have an internet connection and device to post your posts regularly.
#9. Be with your audience
Once you start posting your fashion content on social media, you will most have likes and comments on your posts. For a fashion influencer, it is important to connect with their followers, so you can not ignore these comments.
It is a good habit to answer any questions your followers ask you. You can “like” their comments to show your appreciation through it.
However, there is another way to connect with your audience is to ask them a question and start a conversation on a topic of mutual interest. Such interactions help build personal relationships with your audience and strengthen your position as a fashion influencer.
#10. Colloborate with Brands
The final step in your quest to become a fashion influencer is to let the world know. You have to come out and declare yourself as someone who is interested in brand collaboration. Therefore, you can do this by writing your bio. So as that you can provide contact information for prospective clients, and provide an easy way to contact you.
Another way to do this is to put your hands on what you can offer and send relevant brand messages. It is best to design a remote template that you can use to reach different brands, which can save you a lot of time. There are several fashion influencer platforms where brands and influencers can find each other. You can also use them to find brands in your niche for who are looking for partnerships.
These are just some of the goal-setting shareware that you can use. An indirect way is to tag brands and indicate when they appear in your posts. It is important to build a brand for yourself and network with other brands related to your niche. This will not give immediate results and will help you to form long term brand associations that can lead to future collaborations. This step will cost you sometimes. But as they are collaborations it doesn’t cost you a lot.
Budget-friendly Fashion Influencers
Jan is a San Fran gal but her luxurious neutrality with urban talent makes it easy to take her from NYC to Tokyo to Paris. If you’ve always wanted that glamorous look, but can’t figure out how to bring it all together, Janne’s Post will use your greeting emoji. Her biggest tip for wearing high to low outfits.
Pauline’s collection is beautifully shot, full of color pictures, and takes your breath away. If you love beauty, follow her. Her style is feminine and flowing prints and colors that stand out against the saturated background of her hometown: Palm Springs, California. Her posts are a guide in finding the perfect background for your outfit, her outfit is budget-friendly and her designer bag collection is drool-worthy.
She’s cool with little rocker edge and cowboy comfortable. The tea she wears seems to be the chicest staple ever, But she knows how to rock blazers and leather boots. Her winter look is a master class in interesting layers but her style is not intimidating. You can easily throw something cool with what you have in your wardrobe. And don’t forget casual confidence.
Nicole is an excellent bargain hunter and advises all her followers on how to find attractive steals and how to wear a piece in different ways. However, most of her outfits are from Target or Amazon but she has an eye to find hidden gems and shape them flawlessly. She wears the basics that are easy to recreate, making her positions a perfect creative mother.
Kasey is a Boston photographer. Her fashion sense is pickled and she likes to risk it with a wide leg leopard print blouse, a high leg jumper and a blazer with red and white stripes. She is an influencer who tries to make you look like you never thought possible. Her travel blogging allows you to shop for flights in your spare time.