The power of influencing the audience to do something is the key to becoming an influencer. And also being a fashion influencer sounds terrible, it is an absolute jackpot for the people who love to be an influencer. Instagram has over 800 MILLION monthly users. However, you might be likely to be flooded with influencers on Instagram. So you may feel that you need to be a fashion influencer and you don’t know how to start. Therefore, we love to share this article on How to be a Fashion Influencer on Instagram.
You might be deeply convinced that fashion is your profession. Every time you feel that your life is connected with the fashion industry. Olapic found has revealed that if a product is approved by a real person, consumers are 49% more likely to buy it. Similarly, Influence Central has found that Instagram has the sixth most effective way to influence consumers on their purchases. And also there are many Instagram influencers, who have succeeded in their career.
Who is a Fashion Influencer?
Of course, fashion influencers are not just about commerce. Their activities are usually built on their deep love and respect for the industry. This desire allows them to earn money for it. Fashion icons usually have a large number of followers and they have become a loyal audience of like-minded people on Instagram. And also those influencers participates in these soft clothing fashion shows and collaborates with designers and brands. Not only that, they live a beautiful life and shine brightly also. Their goal is to educate a taste for style in people and encourage them to develop skills of vogue.
Here is the ultimate step guide to being a fashion influencer on Instagram.
#1. Define Your Niche
As a very step, you need to do is choosing your niche. So as that you might be good at fashion. Therefore, pick the one thing you are good at and knowledgeable in. Followings are some of the niches that you can use.
- Beauty brands
- Beauty + Style
- Art + Style
- Clothe styles
Imagine that you are scrolling through Instagram’s explore page and you come across a beautiful model or picture of fashion accessories. As you love to fashion industry and you are always looking to have more inspiration in the field of fashion. Then you will attempt to visit the profile effortlessly.
You are more likely to follow a page with interesting fashion imageries than a page full of random pictures of a dog, family, selfies, beauty products, and flowers. When people come to your page, they want to know what they can expect from following you and they will always receive such content. For this reason, niching is essential because it helps your audience grow faster.
Often it is really difficult to identify one specific topic for publication. We all have different faces with different aspirations, for example it can be weird to post about travel, fashion or comfort.
Here are some questions that will need to you when selecting a suitable niche to become an Instagram fashion influencer:
- What do I like the most?
- The things I know most?
- What can happily create consistent content throughout the year without spending a penny?
Once you’ve set up your entire niche, you’ll need to nail down 3-4 content pillars or the other influencers to get a better idea of the type of content you are posting on your Instagram. These content columns are small, highly specific topics in your extended space. Here are examples of other influencers’ content pillars,
#2. Create High-Quality Instagram Posts
Once you have figured out a niche, create high-quality content. So as that you can rotate between your content pillars. As a fashion influencer, your current pillars might be style, beauty, jewellery, etc. Therefore, your week Instagram images could be something like the following,
- Monday: Street style- evening outfit
- Tuesday: street style- workwear outfit
- Wednesday: close up of chains on the neck
- Thursday: street style- casual outfit
- Friday: favorite lipsticks or makeup items
- Saturday: street style -weekend outfit
- Sunday: street style -weekend outfit
The quality of the content you crate will determine whether the people like or not. A blurry selfie or a dark lighted picture usually does not appeal to fans. Therefore, you can create a high quality content with the use of resources you have. You need to make sure you write engaging captions and use the correct hashtags to attract your ideal followers.
#3. Get an Instagram Business Account
An Instagram account has a number of useful tools for influencers such as Instagram Insights. Insight allows you to know the statistics of your followers. It allows you to identify follower fluctuations, top locations, audience activity hours, profile views, and website clicks based on a specific time period.
You can view insight data for your entire account as well as for specific posts. If you are learning how to be an Instagram fashion influencer, this is important. You do not want to be frustrated if you cannot get the right pitch so invest in a good strategy. You just have to be more discriminating with the help you render toward other people.
With a personal account, you never know. Although you can list like and shares for each post, this is time-consuming and not tiring in the long run. However, by using Instagram insight, you can get an accurate overview of your audience and the posts they love.
Most of the Instagram influencers are business owners. so you can start your own business related to the fashion industry, like sell products, collaborate with brands and build up your own business.
#4. Write an Effective Instagram Bio
Another thing that you need to move on is making an effective Instagram bio. There is a huge value of a great bio. An Instagram bio includes 150 characters. It may be short, but it’s an elevator to your entire account. That means it introduces your brand to followers who do not know who you are and what you do. If you do not have a clear and concise Instagram bio, customers will not follow your brand.
Followings are some of the tips that you can use to write a best Instagram bio,
- Start with the basic description
- Use keywords related to the fashion field
- Keep it simple
- Add skills and experience
- Put a call to action
- Use emojis
- Do not miss your contact information
- Add brand’s hashtag
- Make sure to custom fonts
#5. Stay Consistent
It is vital to be consistent if you want to see the growth of Instagram and be top of mind with your followers. Depending on the value status, choose a schedule. Even if it is published every day of the week or from Monday to Friday, set a publication schedule and commit to it. Your audience will want to know when you can expect new content. Apart from the posts, you can show up Instagram stories every single day.
Instagram stories are becoming more and more important and it has become popular to spend more time watching stories than scrolling through the Instagram code. One of the hardest parts of being consistent and showing up every day is that you don’t have enough content or take the time to plan. Therefore dedicate one or two days to plan what you are going to include in the next week content. So make a list of to-do things.
#6. Write Meaningful Captions
Most of the famous Instagram influencers use cute 4-word caption with a pretty photo. The caption is a great opportunity to have a conversation and make meaningful connections with your community. They are a great place to add value and inspiration to your audience.
There are a few things to keep in mind while writing your caption. First, when scrolling through Instagram, you will not see the full caption without clicking “More”. This means that what guides your caption is incredibly important. That first line should be attractive enough to encourage users to scroll down and click and read. Followings are some of the caption starters,
- The ultimate guide to…
- The #1 best way to…
- 5 things you need to know about…
- Ever wondered…
- The real truth about…
- Anyone else feels like….?
- Do you want to know the secret to…?
And also make sure to end your captions with a call-to-action. This is where you invite your audience to start a conversation with you on the caption. This call-to-action could be a question, an invitation to share, or a request for advice. Finally, make sure your caption is easy and fun to read. There is nothing worse than a long caption limited to one paragraph, so separate your paragraphs.
#7. Choose the Right Hashtags
Hashtags create a group of similar posts, make it easier to find similar content, and share your accounts with relevant accounts, users, and a community of topics. Therefore, fashion hashtags are a great way to share your latest fashions and promote your fashion blog, store or modelling career. Hashtags help improve the visibility of your posts and reach a larger audience online for more likes and followers.
Best Fashion Hashtags by Category
- General Fashion Hashtags- #Fashion #LookBook #OutfitOfTheDay #LookOfTheDay #FashionWeek #Fashionable #Stylish #FashionDiaries
- Men Fashion Hashtags- #MensFashion #MenWithStyle #MenWithStreetStyle #MensWear #MensFashion #MensFashionPost #MenStyle #MensStyle
- Fashion Photography Hashtags- #FashionPhoto #FashionPhotography #FashionPhotographer #Fashiongram #FashionShoot
- Instagram Model Hashtags- #InstaModel #InstagramModel #IGModel #IGInfluencer #InstagramInfluencer #FashionInfluencer #Model
- Accessory and Jewelry Hashtag- #Accessories #Accessory #Accessorize #Jewelry #Bling #InstaJewelry #HandmadeJewelry #JewelryGram
- Style Hashtags- #StyleInspiration #Trendy #Trendsetter #HowToStyle #Vintage #BohemianLook #BohoChic #Grunge #HippieGirls
A post should have 5-30 hashtags. Some experts have found that targeting 11 hashtags per post is better to target. Once you have entered more than 30 hashtags in one post, Instagram will not allow you to comment on it. Therefore, avoid putting too many hashtags. You can measure hashtag performance through Instagram Insight. This way, you can decide which hashtag is best for increasing your access.
#8. Focus on Building Community
The growth and engagement rate of followers is an important parameter to keep in mind, and influencers should pay equal attention to the quality of the community they cultivate with their audience. When you pay more attention to the breadth, you may have a large audience, but you will not trust your advice because you have not taken the time to build it.
As you focus more on depth, you have an audience that trusts your recommendations, buys the products you recommend, and follows you to other platforms. No matter what stage you are in your Instagram Influencer career, building relationships within your community is the most important thing you can do. Followings are the best tips for building community,
- Post consistently
- Don’t preach—tell stories instead
- Build a strong brand
- Embrace Instagram Stories
- Have a visually consistent feed
- Use emojis effectively
- Choose the right hashtags
- Host polls on Instagram stories
- Create a branded hashtag
- Track and learn from your best-performing Instagram content
- Focus on user-generated content
#9. Get in Touch With Brands
As you already know, working with brands you love can make you an Instagram influencer. Therefore, once you have thousands of followers, you can start reaching out to brands. And also you can participate in their businesses or use hashtags related to their brands in your posts. This puts your account under their radar. You can send them a DM or contact them by email. Send them a simple pitch to let them know how they can benefit from collaborating with you.
However, you will not get an immediate answer and not all brands will partner with you, but in the end, you will get positive feedback. You can join platforms like Grin, Social Peaks, HYPR, in order to find and connect brands within your fashion niche. A good tip is to partner with brands with products you have tried and tested.
For example, if you are a makeup brand, look for brands you already love. You do not want to be frustrated if you cannot get the right niche. Trust your followers to make honest recommendations. So, if they feel you are lying about the product, they will hit the unfollow button and encourage other followers to do the same.
#10. Diversify Your Platforms
Your final goal might be becoming an Instagram influencer with expertness in the marketing field. So as that you need to put your self there. You can get on Instagram influencer marketing platforms. therefore, check out platforms like Popular Pays, Fohr, Collectively, etc. After setting up your profile, you will be contacted if they think you will appropriate for their business.
No influencer should rely entirely on Instagram. This is risky because your audience does not “own” it on a third party platform and cannot control preferences but it is a missed revenue opportunity. The platform you need to be in depending on your interests and the strengths. And also creating your email list is also incredibly important, as it is the only platform that actually “owns” and does not depend on the existence of a platform.
Here are some of the steps you can follow to building your list,
- Consider what you know about your customers
- Create the thing that they need
- Set up an opt-in page
- Start promoting your freebie on all your social channels
However, you need to remember always that the success wouldn’t come within one night. Therefore, you need to be hopeful with the inspiration.
Tips to Becoming an Instagram Fashion Influencer
- Determine your level of readiness
- Find your unique selling point
- Capitalize on your uniqueness
- Don’t be shy
- Choose & stick to an aesthetic
- Make yourself available for sponsorships & collaborations
- Do reviews and reach out to brands
Best Fashion Influencers On Instagram
Chiara Ferragni (22.2m followers)
This woman is one of the most famous influencers in the fashion world. Chiara’s passion for fashion and her overall popularity led to the launch of her own line of clothing, the Chiara Ferragni collection. She has been a top fashion influencer and fashion model for the past 10 years and has worked with leading fashion companies including LVMH, Giambattista Vally, Chanel, and Dior.
Negin Mirsalehi(6.2m followers)
She is the founder of cosmetics company Gisou and an ambassador of various brands. And she id a popular leader from Amsterdam. She started her blog in Mirsalehi in 2012 where she demonstrated a great style. Her clothes have always been romantic with notes on sex. A distinctive feature of Negin’s image was her healthy long hair.
Mary Leest(1m followers)
A beautiful young woman who immigrated to the United States and built a brilliant career. Collaborates with brands such as Hugo Boss, Giorgio Armani Beauty, Max & Co., Tommy Hilfiger. She is a guest at World Fashion Week, trend events and various parties organized for celebrities. With the dress, she encourages girls to take care of themselves, give beauty advice, and make everyone their own.
Cole Sprouse(33.5m followers)
Cole is a famous leading actor, photographer and fashion influencer. He is best known for his previous roles in Disney Channel’s The Suite Life of Zack and Cody and Riverdale. Recently, however, Cole made several major headlines for his Western-inspired fashions, which GQ named the “Emerging Fashion Icon” in 2018.
Camila Coelho(8.8m followers)
Camilla is a Brazilian fashion model and designer based in Los Angeles. Laying the red carpet with DVF in 2019 like the MET Gala, she has worked with Dior, Tory Burch and other popular fashion houses. Recently, Camila Coelho became an END EPILEPSY ambassador in hopes of changing the stigma surrounding neurosis.