How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide )

Social media has taken the blogging world by storm. Among them, Instagram has over 800 MILLION monthly users. So, are you looking to start a fashion blog on Instagram, and don’t know where to begin? The truth to be told is it is easy to start a blog, but the difficult part is to be successful and make money. Luckily, our team in Devoluxe will show you how to start a fashion blog on Instagram and how to make money from it.

According to Business Insider, fashion and style brands are forecast to spend up to $15 billion by 2022. They spend on everything from promoted posts and content to free samples, trips, and more. Similarly, every social platform attracts influencers to some degree, but Instagram is the gold standard for the group. Nearly, 79% of brands mainly tap Instagram for campaigns, compared with Facebook, Youtube, Twitter, and LinkedIn.

So, lets see how to create a fashion blog on Instagram.

Steps to Create a fashion blog on Instagram

Actually, Starting a blog today is pretty straightforward. But the challenge comes with making money from it. These simple steps will help you to it.

1.choose a fashion blog niche
2.choose a web hosting service
3.set up your fashion blog
4.create content and start blogging
5.promote fashion blog and grow your audience
6.monitize your fashion blog

#1. Choose a Fashion Blog Niche

Once you have the idea of getting into the Fashion industry with a blog, you must determine what you are going to blog about. First, keep calm and find out blog post ideas.

There are lots of Fashion blog niches, but among them, here are some of them.

Health and fitness

Health and fitness is an evergreen niche. So,

  • Are you passionate about promoting a healthy lifestyle?
  • Inspire people to go vegan with your delicious recipes?
  • Want to show off your workout routines to the world?

So then hop aboard the health and fitness Instagram train.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Health and fitness


Do you know, makeup artists and hairstyles are making tons of money reviewing products and sharing tips? Though the niche is fiercely competitive, the key to being successful is self-expression.

  • Do you spend a number of hours watching beauty tutorials on youtube?
  • Are your friends always asking you to help them with their hair and makeup

If so, think outside the bow and find a fresh new angle that you can leverage.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Beauty

Skin health niche

There are a lot of Skin health niches on Instagram. If you follow the beauty niche, you have probably heard about Kadeeja Khan, emeraldxbeauty.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Skin health niche

Kadeeja’s Instagram account rapidly grow to 100K followers. Most teenagers and adults suffer from skin issues and learn makeup or skincare tips that hide or heal those bumps is a major selling point for followers and beauty related brands.


Do you have a lot of knowledge that could help someone else’s business thrive? Whether the market is up or down or sideways, if there is a way to make an extra dollar, people want to know all about it. In order to become a fashion-related business influencer, you don’t need to have a Fortune 500 company.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Business

Once you have chosen your blog niche, name your blog. Think about your topic, your target audience, and what your blog style will be like. When you name your blog, just use techniques like rhyming, alliteration, or assonance.

#2. Choose a web hosting service

Choosing web hosting is a fundamental part of a website. As well as it is not an easy task. A web hosting will hold your website’s content and files online. So, once you have chosen your fashion blog niche, just choose a web hosting service, because that is a crucial step.

#3. Set up your fashion blog

In fact, every blog needs three elements such as a unique domain name, a reliable web host, and a blogging platform. Many fashion bloggers get stuck at this stage because you don’t want to pay for a hosting company, especially at the start.

So, when you are looking to learn how to become a fashion blogger don’t look at the free hosting option. However, free blog platforms are very limited in features. Many of them will not let you use ads to earn money from your blog. So, if you want more flexibility, you can use a platform that lets you get your own web hosting.

#4. Create content and start blogging

So, now is the time to start creating and publish your fashion blog content. But, remember don’t publish posts without a plan. Because your fashion blog won’t become successful that way. Start with your core pages and main menu. In fact, content is the lifeblood of your Instagram account.

Instagram is a visual platform, that makes perfect for the people in the fashion industry. So, you need to make sure that yours are stunning. In fact, content creation is the heart of your Instagram success. Definitely, your content needs to be unique. Showcase your team, your events, and your other non-glamorous shots in both your feed and stories.

There are number of types of contents that every fashion brand post.

  • Brand mission
  • Product features
  • Product updates
  • Lifestyle content
  • User-generated content
  • Behind the scenes

Brand Mission

When you creating your Instagram blog, one content type is a Brand mission. By using it as an outlet to spread your brand mission, you will be able to draw in new audiences and ultimately attract new customers.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Brand Mission

While still showing the products, the fashion brand’s Instagram feed, highlights, and stories all continuously work together to share an important message and encourage your follower.

Product features

You can show off your products’ uniqueness. Many of the most successful fashion brands stick to the 80/20 rule when planning out their content mix. It means, 80% of your content should tell your story, 20% should be promotional. Everlane is such promotional and educational content.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide ) Product features

Product updates

This type of Instagram blog content is if you are launching a new product, running a sale, or pushing any changes to your brand update it and let your followers know. With this type of content, you can keep your Instagram account so engaged. Because your updates will give reasons to keep coming back to your profile to check in for more.

Lifestyle Content

When it comes to the fashion industry, Lifestyle content is king on Instagram. For instance, Allsaints clothing brand, publish their content as lifestyle content. The announcement comes as a simple caption, “we’re going to Hawaii” with a video of dreamy beach scenes.

How to Create a Fashion Blog on Instagram | Within 6 Steps ( Best Guide )  Lifestyle Content

User generated content

By sharing user-generated content, you can tell your followers what your most popular products are as well as you can share testimonials and show your products in action.

Behind the scenes

Sharing behind the scenes is a great way to connect with your followers. Don’t be afraid to show off your brand from all angles. Your audience will appreciate the honesty and transparency and more likely to form a deeper connection to your brand.

Accordingly, you can use these types of content to your Instagram blog and keep your connection with the followers.

#5. Promote your fashion blog and grow an audience

This is crucial as well as a difficult step in creating a fashion blog on Instagram. In order to grow an audience and earn money, promoting is a vital step.

Fashion bloggers tend to grow their Facebook and Pinterest accounts too. Not only them, but Twitter can also be great for quick updates and link your blog, Instagram, and Facebook posts for more exposure. With technology, you have all the tools in place now to grow an audience. So, take the maximum advantage of it.

#6. Monetize your fashion blog

So, now its the time to start making money with your fashion blog.

  • Promote Branded Content
    Demonstrate your influence by showing off your Instagram feed on your blog and also the size of your following. Reach out to brands, fashion startups, agencies, and others to partner with them.
  • Affiliate marketing
    In order to make money with affiliate marketing, you will need to find fashion products and brands with an affiliate program. You can just start with Amazon affiliates because they have tons of products in fashion, accessories, and clothing that you can recommend and get paid for it. In fact, affiliate marketing will allow you to love and earn a referral commission when your audience purchases a product after clicking your link.
  • Sell branded swag
    Once you have got a big audience for your fashion blog, create some branded swag to sell on your blog. You can use print on demand services for this.

You can make money from your your blog through Instagram in these ways.

Top Instagram Fashion Bloggers

Instagram is quickly grown from a simple photo-sharing app to a prime marketing channel for brands gaining more than 1 billion total users. Considering Instagram’s explosive growth, it is no wonder the Instagram Influencer marketing industry is projected to reach more than $2 billion in 2019.

When considering all these, these fashion tastemakers have an audience reaching more than 55 million fans, who follow them for the latest in fashion, beauty, and lifestyle trends. So, here are the top fashion bloggers on Instagram today.

  • Chiara Ferragni- 22.1M followers
  • Camila Coelho- 8.8M followers
  • Negin Misrsalehi- 6.2M followers
  • Aimee Song- 332K followers
  • Julie Sarinana- 5.1M followers
  • Ludia Rose- 3M followers
  • Danielle Bernstein- 2M followers
  • Jenn IM- 1.7M followers
  • Janice Joostemaa- 1.3M followers
  • Blair Eadie- 1.1M followers

Chiara Ferragni

One of the most renowned names in fashion blogging, Chiara Ferragani is the voice behind The Blonde Salad. It is a blog refreshing mix of fashion and lifestyle musings that every reader craves. From an expensive sky-high heel collection to sweet street style photos.

Aside from blogging success, this fashion icon is a full-time law student and designer. Documenting everything from exclusive fashion presentations to intimate birthday parties, Chiara gives daily sneak peeks into her glamorous life. Around 9000 visits her site each day.

Camila Coelho

Camila Coelho is a Brazilian beauty and style influencer who has around 8.8M followers. Her Instagram features vibrant imagery focusing on fashion, beauty, and lifestyle. In fact, she debuted her signature makeup collection, Nightlife, in September 2015 and has partnered with brands like Dior and Coach.

Negin Mirsalehi

Negin Mirsalehi is an entrepreneur and Gisou founder who has 6.2M followers. She has brand deals with Lulu’s, Prada, Revolve, and more. Impressively, her Instagram account has an engagement of 3.65%.

Aimee Song

Aimee Song is the owner of Song of Style blog who has 332K followers. She is a Los Angeles-based blogger. Actually, her background in interior design is evident in her beautifully curated content. She has partnerships with Dior and Revolve clothing.

Julie Sarinana

Julie Sarinana is another Los Angeles based fashion influencer who has 5.7M followers. She has attended the Fashion Institute of design and Merchandising. Sincerely Jules is her fashion blog. Not only that, she has partnered with fashion brands like Nordstrom and Billabong. She describes herself as a creative type, which is reflecting her clean and inspiring Instagram content.

Lydia Rose

Lydia Rose is a UK fashion blogger sponsored by Lulu’s, Boohoo, Windsor store, Asos, and more. She stays consistent in her content creation by shooting fashion-focused short videos, which distinguishes her from other fashion bloggers. She has 3M followers and her trademark content style and helpful how-to-style-series while generating an impressive engagement of 3.8%. Not only that, she has nearly 100K subscribers on her Youtube channel, Fashion Flux.

Danielle Bernstein

We wore What is Danielle Bernstein‘s personal fashion diary and it is a New York city-based blog that started out covering street style. She has 2.5M Instagram followers and she encapsulates New York city style through collaborations with local and global brands.

Jenn IM

Jenn IM is an LA-based blogger who has recent sponsorships with Calvin Klein, Sephora, Revolve, Lulu’s, and L’oreal. She has a YouTube channel “clothes encounters” now has over 2.3 million subscribers. She has nearly 1.7 followers on her Instagram account.

Janice Joostemaa

In fact, Janice was once a struggling model who turned to fashion and beauty as an escape. But, now she has more than 1.3 million followers, and one of the most recognizable aesthetics on the app, fashion, and beauty is her career. Mercedes-Benz, Lexus, Dior, and Nordstorm has offer sponsorships for her.

Blair Eadie

Blair Eadie is regarded by many as one of the first and original fashion bloggers. Her blog, Atlantic-Pacific features, east coast prep with west coast cycle. She has partnered with several fashion brands including David Yurman, Ray-Ban, Nordstorm, and Anthropologie. Additionally, she has modeled for CoverGirl.

Accordingly, all of these are fashion bloggers on Instagram and making dollars. Actually, brands are spending a ton of money on influencer marketing and Instagram has taken a major place in marketing. So, you can turn your Instagram to Instagram Influence and be successful in it. But remember, there are no shortcuts to build a large following on Instagram. It takes a lot of time as well as a lot of effort. But, be patient and focus on creating awesome content and followers will come.

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Uditha Sanjaya
Uditha Sanjaya is a Tech communicator, video creator, and entrepreneur, having founded Fuozo Solutions, Hackinglk and He’s a host of FounderActivity Podcast and Hackinglk. you can find him on YouTube, Twitter, and, if you really want to, Facebook.

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